Google 'SEO books' or 'SMO books' and you will see there are a large number of titles available on either subject. Remove 'books' from the search and a much larger list of results is returned. Search for on-line courses on SEO and SMO and again, many results are returned. In short, there's no lack of educational material available on SEO and SMO. As a Real Estate professional, one already has many subjects that one must be knowledgeable of including local property values, construction practices, population demographics and Real Estate law to name a few. How much time should you devote to these additional subjects, given their complexity and the many other important chores that require your time?

My answer is that it depends on various factors including: whether you're on your own or part of a team, whether you have an interest or aptitude for SEO and SMO, whether there is available professional help and what you're budget is for hiring said help. Given that SEO and SMO, 'inbound'...