Search engine and social media optimization

Google 'SEO books' or 'SMO books' and you will see there are a large number of titles available on either subject. Remove 'books' from the search and a much larger list of results is returned. Search for on-line courses on SEO and SMO and again, many results are returned. In short, there's no lack of educational material available on SEO and SMO. As a Real Estate professional, one already has many subjects that one must be knowledgeable of including local property values, construction practices, population demographics and Real Estate law to name a few. How much time should you devote to these additional subjects, given their complexity and the many other important chores that require your time?

My answer is that it depends on various factors including: whether you're on your own or part of a team, whether you have an interest or aptitude for SEO and SMO, whether there is available professional help and what you're budget is for hiring said help. Given that SEO and SMO, 'inbound'...

To say that are many SEO tools on the web is an understatement. There's at least a gazillion, maybe 2 gazillion. So, how do you choose? Below is a list of tools I have used with some remarks on each. Some tools are free and some have a monthly or yearly subscription fee. You may want to try a for-pay tool at some point, even if it's only for a month. My general advice is try some tools and see which ones you like before investing. Further advice is to concentrate on the content of your site above all and don't obsess over page ranking for keywords. That said, you shouldn't ignore SEO either.

Google Webmaster Tools
Not an SEO tool as such but does include SEO-specific information. It shows you html improvements that you could make to your html such as eliminating duplicate titles and meta-descriptions. It has a relatively complete list of backlinks to your site and also can display internal links. Search queries in which your site has been listed and the rank are...