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Photography and Video in Real Estate

Does Real Estate Video Help to Sell Houses?

This is still an open question to many agents and brokers, judging from the low percentage of listings that feature videos of the property. The reason for this may be the cost of having a video made--$200 or more, still not a lot in my opinion--or perhaps it's the fact that most agents do not have the equipment or expertise to make videos themselves. I did not find any definitive studies of the subject online but found a few pages and documents below that addressed the utility of video in real estate or, more broadly, in any business.

The link below is to an article posted in 2012 concerning the use of video in selling homes costing less than $500k. It quotes the general manager of a company in Australia that owns the well known site, domain.com.au, who states that listings with a video receive 400% more enquiries than those that don't.

Videos for...

Sell your Home with Photographs

It's an oft stated maxim that good quality photographs give a home for sale a competitive advantage in the Real Estate market. Below is research that backs up this statement.

There is a well-known study performed by Redfin Corp on Boston and Long Island sales in the 2009 - 2010 period. There was also a Wall Street Journal summary of the research. The study compares the difference between asking and final price of homes whose listing photos were created with a point-and-shoot camera versus those in which a Digital Single Lens Reflex (DSLR) was used. Properties that had the higher quality DSLR photos sold for more and were viewed more often than the point-and-shoot properties.

According to the 2012 NAR Profile of Buyers...